I had set very high expectations for the product I am going to review today. As the label on the container subtly (not really) points out, Doll: All-in-one Face Lotion has been the most searched product among all Rakuten research categories, for three years in a row.

It's as light as a toner and as hydrating as a moisturizer, in line with its “all-in-one” advertised properties. So far so good.

Despite being so popular, this lotion`s package goes very much unnoticed: no fancy designs or flashy slogans. It contains 150ml of product which will last around 2 months if, like me, you are only using a couple of drops per application, once a day (you really don`t need much more than that since it`s a highly concentrated lotion). All in all, the package serves its purpose and the transparent material does not leave any room for imagination. Instead, it bluntly shows off the content for what it is, a watery, refreshing lotion. Nothing to complain about that.


It contains Vitamin C derivates and three hyaluronic acids to help the skin preserve its moisture, enhancing its plumpness and firmness. I`m sure most of you are not new to the notion of hyaluronic acid, but in Japan it is an extremely popular skin care ingredient used in any product, from masks to cosmetics. It retains moisture in the skin, repairing sun damage and preventing fine lines and wrinkles formation. If you haven`t already, grab your hyaluronic-acid-rich face product, as the body`s ability to naturally produce it is only decreasing as you age.

My personal take on its composition is that the product actually makes my skin firmer and plumper after a few days of application. I might need more time to verify its effectiveness on wrinkles and fine lines, but I can confidently state that my skin feels more hydrated and supple.


Its gel-like texture makes it easy to apply on my skin. I am actually able to squeeze out the exact amount of product that I need, (usually 2 drops) each time I want to use it. It`s not completely liquid, but neither too sticky. This is not a feature you should take for granted.

I have tried so many products, which, despite being very high quality, are too watery, to the point where every time I try to apply them, the content spreads all over my palms before I can get my hands close to my face. If you are going through the same struggle, this product is the perfect solutions for you.Theo Doll has no particular smell, which in my opinion is always a positive feature for a skin product. I definitely don`t want any fragrance on my already too sensitive and dry skin. Consistent with the current trend on face products this is an unscented moisturizer/toner.


Like most moisturizer, its application is pretty straightforward:

  1. Wash your phase thoroughly.
  2. Take a small amount of product in your hands and apply it, gently patting it into your skin.
  3. Apply more if necessary

According to COSMERIA website, one application per day is enough. I do agree IF you are already following a night skin care routine. If that is the case, I would suggest adding it to your morning skin care routine. I personally think it is a good base to apply serum, face oil/a thicker moisturizer and make up on. However, this may vary according to your skin type.


What makes this product worth buying in my opinion, is its double action. It acts as a toner and a moisturizer for both dry and oily skin at the same time, which was the main reason why I chose it in the first place. This way, I ended up saving money, while obtaining the same result I would have expected after using two different products. Not to mention that its gel-like consistency is a major plus for those who, like me, don`t exactly enjoy nor have the time to wait indefinitely for a lotion to be completely absorbed.

Summing up: good value for money and a thumbs-up for its convenience and ease of use.

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