Clear White Series | Whitening series that will give a moist and translucent skin

"Whitening" series that will give a moist and translucent skin

Our company has modified "hydroquinone", a compound that has been proven to have cosmetic benefits but is difficult to be used in cosmetics, by using chemical, pharmaceutical, and dermatological technologies in the development of "Hydroquinone EX" with improved stability and skin permeability.

Clear White Series is a cosmetic product that utilizes the effects that this ingredient produces.

Our proprietary ingredient "Hydroquinone EX"

What is hydroquinone?

It is a natural antioxidant that is contained in strawberries and coffee beans. It is said to be 100 times more effective than vitamin C. It is a whitening component that suppresses the formation of melanin, and is used for the treatment of spot pigmentation and injuries in dermatology. However, it is a component that is difficult to use in cosmetic products because it is not resistant against enzymes and light, and may cause strong irritation reaction to the skin.

"Development of Hydroquinone EX"

"Hydroquinone EX" enhances the stability and skin permeability of hydroquinone by applying technologies in chemistry, pharmacology, and dermatology. By combining hydroquinone with a component that is very similar to the lipid on the skin, it adheres better to the skin and can be efficiently penetrated into the skin. The component was developed by Charle.

"Mandarin Clear", an ingredient extracted from oranges

This ingredient is extracted from mandarin oranges. By giving moisture to the cuticle layer of the skin, it softens the skin surface and gives the skin a clear and shining look from the inside.

Clinical Trial Results

After using for 6 weeks, the skin whitening effect could be observed, and after using for 12 weeks of use, dark spots became less visible!

Result of questionnaire for users

1. Level of satisfaction after using the series for 2 months
Top 3 reasons for being satisfied
1: Skin became radiant / skin dullness was solved
2: Skin became moist / skin became soft
3: Skin color became fair
2. Proportion of the "effects" that were actually felt from using the 3 products in the series
  • After using for 1 month, the following could be clearly felt: moisturized feeling (80%), moisture retention effect (69%), smoothness of the skin (73%), skin radiance (66%).
  • Although the effects on dark spots and skin whitening are less than half after 1-month use, they have been felt clearly after 2-month use.
  • All of the effects were felt even more after using the product for 2 months, especially the effects against dark spots.

Customer's Experiences


"I usually use it after washing my face, before applying Charle cream selfia clear white. After 1 week of use, my face has turned white, the pores have noticeably minimized. Both products are very good skin care. Using both products at the same time will result in enhancement. The skin is not clogged, looks plump and moist enough. Secondly, about the texture, I find it liquid like toner than lotion, easily absorb into the skin." (Tien Doan / Viet Nam)


"At first sight, I was really impressed by the extravagance of the design, the stylish white and gold bottle, and the way the brand name was consolidated in a single color scheme. The product came in a box with two layers, and was neatly packaged. When I opened the lid, I saw the size of the bottle opening was a little large, and I was a little concerned that it would dispense too much at once. But when I actually used it, just the right amount of the milky, moisture-rich lotion came out, and it was easy to use. The scent was mild, and it hardly had a smell to it. Even people who are typically bothered by the smell of cosmetic products should have no problems using it!" (Nguyễn Thanh Tâm / Viet Nam)


"Although this was my first time using a product from this brand, I was really surprised by how the results were way above my expectations. The package left a pleasantly simple first impression, and the bottle was perfect for dispensing just the right amount, making it easy to use. It hardly had a scent, so there's no need to worry about a strong perfume-like odor. Above all else, the cream seems to permeate the skin quickly, and it doesn’t feel the slightest bit heavy once on. It's as though your skin feels softer when you wake up the following morning. Even though I haven't been using it for very long yet, I’ve noticed that the tone of my skin seems to be visibly brighter. This is definitely a cream worth using!" (Thanh Hằng / Viet Nam)